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Creative Partnership with a Point of View
Build a brand world that’s emotionally true, culturally sharp, and creatively alive.

See how I've helped brands move from idea to impact:

CATEGORY INNOVATION CULTURAL RELEVANCE VISUAL STORYTELLING
Zalando operated solely as a digital fashion retailer, seeking to expand growth potential within their existing model. I launched their beauty category and first physical store concept in Berlin, transforming the business from purely digital to omnichannel retail. This strategic expansion achieved 41% customer growth in 3 months through innovative experiences and premium brand partnerships, despite organisational disruption. ON had established strong credibility in performance footwear but struggled to connect with lifestyle consumers beyond sports. I elevated the brand through curated partnerships connecting athletics with design and art, orchestrating collaborations with Loewe, MoMA, and Art Basel. These strategic relationships secured premium media placement in Vogue, Dazed, AnOther Magazine, resulting in 45% brand recall and 20% market growth in new consumer segments. Luxury brands faced the challenge of maintaining heritage while appealing to audiences with evolving values and preferences. I crafted compelling brand narratives that authentically bridged tradition with contemporary relevance through integrated creative campaigns. These efforts culminated in directing $1M+ campaigns spanning pop-up experiences, capsule collections, engaging content and activations that successfully connected with new audiences across European, US, and APAC markets.
CATEGORY INNOVATION
Zalando operated solely as a digital fashion retailer, seeking to expand growth potential within their existing model. I launched their beauty category and first physical store concept in Berlin, transforming the business from purely digital to omnichannel retail. This strategic expansion achieved 41% customer growth in 3 months through innovative experiences and premium brand partnerships, despite organisational disruption.
CULTURAL RELEVANCE
ON had established strong credibility in performance footwear but struggled to connect with lifestyle consumers beyond sports. I elevated the brand through curated partnerships connecting athletics with design and art, orchestrating collaborations with Loewe, MoMA, and Art Basel. These strategic relationships secured premium media placement in Vogue, Dazed, AnOther Magazine, resulting in 45% brand recall and 20% market growth in new consumer segments.
VISUAL STORYTELLING
Luxury brands faced the challenge of maintaining heritage while appealing to audiences with evolving values and preferences. I crafted compelling brand narratives that authentically bridged tradition with contemporary relevance through integrated creative campaigns. These efforts culminated in directing $1M+ campaigns spanning pop-up experiences, capsule collections, engaging content and activations that successfully connected with new audiences across European, US, and APAC markets.

An in-house advisor 10 steps ahead.


GET A ROAD MAP
— A refined brand purpose and strategic path with actionable clarity to meaningful growth

TELL A STORY FELT & REMEMBERED
— Deeply human storytelling and cultural relevance that resonate across audiences

DESIGN THAT CONVERTS WITH CHARACTER
— Crafting visual and brand expressions with soul, precision, and commercial power

GUIDANCE WHEN YOU NEED IT MOST
— Executive support that empowers teams, builds systems, and drives sustainable scale

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What You’ll Gain

  • True brand growth is sustainable, purpose-led, and strategically sound.

    I believe growth doesn’t come from pressure—but from presence and connection. When creativity and clarity align, something deeper begins to take root. The right environment is nurtured and your brand’s essence comes through. That’s when transformation happens—real, resonant, felt.

  • If you're a founder, brand, or team launching something new, evolving your positioning, or seeking refined visual expression—this is for you.

    You want to shape culture, build legacies, and infuse beauty into everything you touch.

    You don’t need someone to nod—you need someone who can name what’s unspoken, cut through the noise, and show you what’s next. A POV that cuts to the core. That’s my specialty.

    Think of me as your sharp, emotionally intelligent partner—cultivating the conditions where creativity and clarity align into work that lands.

    I work with a small client base at a time—quality over quantity.

SERVICE OFFERINGS

All engagements are tailored to your specific context and combined to create the perfect support for your current phase. Project-Based | 3-6 months | Monthly Retainer

For brands seeking clarity, direction, and cultural impact

  • Comprehensive brand assessment and opportunity mapping

  • Cultural positioning strategy and evolution roadmap

  • Narrative development and storytelling with implementation oversight

STRATEGIC VISION & DIRECTION

For brands ready to elevate their visual expression and presence

  • Visual identity refinement and expression guidelines

  • Content strategy and storytelling direction

  • Brand experience design across touchpoints

CREATIVE DIRECTION & AESTHETIC INTELLIGENCE

For organisations navigating complex change, collaboration or growth initiatives

  • Cross-functional team orchestration and systems optimisation

  • Partnership development and collaborative frameworks

  • Change management and cultural integration

PROJECT ARCHITECTURE & TRANSFORMATION

For visionary leaders seeking ongoing guidance and big-picture clarity

  • Strategic counsel, pattern recognition and intuitive soundboarding

  • Trend foresight, cultural analysis and synthesised application

  • Ad hoc creative direction and calibrated feedback

ADVISORY PARTNERSHIP

FEEL EMPOWERED TO MAKE INFORMED DECISIONS IN THESE RAPID TIMES OF CHANGE. THRIVE IN YOUR FOUNDATIONS AMID DISRUPTION, OPPORTUNITY AND TRANSFORMATION.

Need a holistic creative partner on your project, business, or creative endeavours? Book an “Office Hours” session below.